10 Ideas for Budget-Friendly Google Ads Creation

For every $1 spent on Google Ads, advertisers typically receive two dollars back. Learn how to get most out of this product even if your budget is tight.


For every $1 spent on Google Ads, advertisers typically receive two dollars back. Learn how to get most out of this product even if your budget is tight.


Small business owners have many options for spending money on marketing their companies.

Unfortunately, there isn't always much money left over to spend on Google Ads after you've budgeted for that inflatable waving-arm guy, eye-catching retail signage, and a second inflatable waving-arm guy because your first one seemed lonely.

The good news is that you don't actually need to spend a lot of money to rank well on Google. It's similar to how Biggie may have phrased "No money, mo' search results" if he had written that song in the present era.

You will be able to take advantage of this potent advertising technique no matter what your budget is.

Bonus: Review the professional advice in the step-by-step social media strategy guide to learn how to increase your online presence.

With 2.5 million queries taking place every second, Google commands the lion's share of the search engine market.

For every $1 spent on Google Ads, advertisers typically receive two dollars back.

The best thing is that you just pay when a user clicks your advertisement; there is no minimum spending requirement. This is what they mean by "no risk, great gain," I believe.

If you have a limited budget but high conversion goals, keep reading for the greatest advice on how to develop Google advertisements that are worth every penny.

10 suggestions for producing successful Google advertising on a shoestring budget
1. Establish a precise goal
Prior to defining your conversion targets in detail, consider the big picture. What are the main objectives of your company? What are your marketing objectives? You may focus on what your actual tactical action plan is once you have clarity on those issues.

Imagine that you produce faux fur coats for sphynx cats. (Someone, hurry up and complete this.) Selling 10,000 units this year can be your company's overarching objective.

In that instance, your advertising objective might be to encourage sphynx cat owners to participate in a buy-one-get-one-free campaign.

With a maximum budget to ensure you never go over, you may then precisely target particular keywords under Smart Bidding to assist you reach the audience you want ("cat is too bare").

2. Construct a superb structure
You'll be in much better place to succeed if you lay out everything clearly from the start. This necessitates carefully selecting campaigns, keywords, ad groups, and targeted locations. If your gnome fan site appears for searchers who reside in gnome-friendly cities, it will gain a lot more traction.

They ought to be thoughtful, extremely relevant, and thematic (you made a plan in step one, remember?) Please, no express setup.

3. Amass a good quality rating
The greatest approach to ensure that your limited budget goes a long way is to ensure the quality of your advertisements, which may seem apparent.

Here, quality is everything. Literally: Google evaluates each ad's bid amount, keywords, and landing pages before assigning a Quality Score, which ranges from one to ten. The greater your rank and conversion chances, the higher your score will be.

In short, you want to build up your ad so that it is completely apparent and beneficial to the searcher at every stage. Find out how to improve your Quality Score in this article.

4. Concentrate on long-tail keywords
Long-tail keywords are highly specialized and focused on a single industry. In your neighborhood, those who are actually looking for a place to "slurp some brewskis" won't be found using a general keyword like "brewery."

Try anything with your zip code or postal code instead, or perhaps your city and neighborhood. Specific goods and services are also excellent in this case. Someone interested in only that will be more likely to be interested in "Brewery IPAs Vancouver Commercial Drive."


5. Check the optimization of your landing page.
Not merely making an advertisement that gets clicked on is the main objective here. The goal is to make an advertisement that people will click on in order to find the goods or information they were seeking.

With your "50% off bird shampoo!" Google Ad, you might attract a parakeet enthusiast, but if they visit your website and only discover conditioners for cockatoos, they're going to leave.

That bait-and-switch will not only hurt your sales but also your Google Ad Quality Score, which will cause you to fall in the ranks.

Make precise offers that you can fulfill to increase conversions on your landing page.

6. Don't overextend yourself.
If you only have a few dollars to spare, investing them on 40 keywords is probably not a good use of your money. Go all-in on only one particular term while concentrating on your top priorities: the most lucrative demographic, market segment, or product.

You want an SKAG, to put it another way.

Yes, I am aware that it sounds like impolite British slang or what you might yell if an unexpected hairless cat entered your living room. It truly stands for Single Keyword Ad Group, which is the most effective and cost-effective strategy to target the clients you desire.

Multiple keywords are recommended by Google itself, however we're here to inform you that's actually rather unproductive.

You are unable to create an advertisement that responds to every search if there are too many keywords in one ad group.

Imagine you own a tire business. You probably stock a wide range of goods. However, if you choose "green tires, women's tires, and little tires" as your keywords, your ad won't have enough material to expressly mention all of those possibilities.

The searcher will just see an advertisement for "Winter Tires" and may choose not to click it. They'll scroll till they find a link to tires specifically for women (tires for her!).

SKAGs, on the other hand, boost click-through rates by 28%. Clarity is a benefit of specificity since consumers may genuinely realize that they have found what they were seeking for.

Find a medium-traffic, low-competition keyword and determine the searcher's intent before constructing your SKAG. Forget your "green tires" and "small tires" keywords in this case and just use "women's tires." Next, emphasize that phrase in your ad headline so the user will know they have discovered what they are looking for, click through, and make a purchase.

Next, add a wide match modifier (+keyword), phrase match ("keyword"), and precise match to your keyword ([keyword]). Wait for the clicks to start rolling in now! (Such as a tire.)

7. Allow automation to do your work
Utilize Smart Bidding and Responsive Search Ads to increase your conversions. AI might not be able to devise a comprehensive advertising plan for business, but machine learning can assist you raise or lower bids.

Everything is taken into account during automation, including competitors, relevance, keywords, and funnel stage.

The system then ensures that your bid is raised when it has the best chance of succeeding and lowers it when your competition is expected to win, saving you both time and money.

You've done it again, robots!

8. Accept extension
You can immediately add extensions to your ad to identify your region, products, features, or promotional offers from the extensions page in your Google Ads dashboard.

And you ought to.

76% of users who look for a local service actually go to the company that day. When consumers are out and about, local searches are increasingly being done on mobile, so you need to make it known that you're nearby and available to assist.

Include a phone number in the advertisement for your unicycle repair business. It's simple for people to click or call and ask if you can help them join two unicycles to create an inventive, hybrid duo-cycle.

Alternately, if you sell leopard-print toilet paper in bulk, include an affiliate location extension. This will prominently display which retail stores sell your rockin' rolls.

9. Be unfavorable
Negative keywords, or terms you don't want to be associated with, can also be entered in Google Ads.

For instance, you wouldn't want to appear in results for glitter dolphin keychains if you only sold dolphin keychains. Sparkle lovers everywhere will only be dissatisfied after clicking through.

Examine your Search Terms report to learn how people are unintentionally finding you. You can add the irrelevant search terms that are bringing people to you from this page to your list of negative keywords.

10. Measure all things.
How do visitors locate your website? What searches are leading people to the most popular pages? The information you need to assess success and patterns is available in your analytics.

You can also find analytics on Google Ads itself that identify possible reasons why your impressions, click-throughs, or pricing may have changed.

Take a look at this data, analyze it, and use it to motivate your upcoming successful advertising experiment.

While these tips for maximizing a limited budget still hold true today, Google Ads is constantly being modified. There may be even more methods to maximize those dollar bills tomorrow, allowing you to spend more on the dancing tube girl group of your dreams and less on advertising.