Looking to the future, we can see some trends that are already beginning to form, but that will really shine and take their place in the year 2023. The best way to capitalize on these trends is to prepare and integrate them into your e-commerce experience where applicable.
Trend #1: Augment your reality
It’s no surprise with the transition of Facebook into Metaverse and the constant development of VR and AR technology, shopping will soon enter that space. Imagine the ability to simply try on any outfit from any store and figure out the sizing and the colors in seconds. Not to mention being able to join friends from anywhere worldwide on shopping excursions. Taking the time to begin factoring VR into your experiences will be huge for almost any business.
Trend #2: Sustainable Shopping & Green Consumerism
Simply put, almost all consumers are becoming more conscious of the impact that their decisions have on the planet. While it is true the main damage is caused by large businesses, many consumers are still choosing to do what they can to help reduce their overall impact. Many businesses are immediately eliminated from a large range of possible clients unless they decide to follow certain green & sustainable practices. This can begin with simple decisions for your business, such as using more sustainable packaging and introducing recycling schemes for your customers’ old products.
Trend 3: Subscription Models
Subscription-based models allow you to develop a deeper and more ongoing relationship with customers as they will receive products more regularly than one-time purchases. This allows for a more personalized experience for your customers, improved loyalty, and of course, more consistent revenue for you. Implementing a subscription box will vary from business to business but can be a powerful tool to connect you to your customers.
Trend 4: Post-purchase experience
Another critical trend is to develop a more interesting and customer-centric post-purchase experience. Customers are no longer satisfied with just receiving a product; there is a desire for follow-up from the company, accessible customer service, updates, and constant improvement.
Trend 5: Social Media Shopping
Last but certainly not least, something that has been in the background for a while but that will be booming in 2023 is social media shopping. Many businesses have still yet to integrate features like Instagram shopping which, when paired with influencer marketing, can be one of the most powerful ways to grow an e-commerce business to unforeseen heights.